They have my favorite two things - Shoe and Art. I was introduced to the business at BODW 2016, where I heard about the Bucketfeet brand from Raaja Nemani, CEO. May I say, what a kick-arse business model. I got so excited about their business and the possibilities, I started incubating on this project almost the minute Raaja stepped off stage. And when I heard him saying that they have a minimum M.O.Q of ONE pair of shoe, I'm in.
I had always wanted to design shoes. The desire to paint on shoes I suppose came from the days of being in grade school in Kuala Lumpur, Malaysia, where we had to wear these cloth white shoes by BATA. Of course, white is the most inefficient color as it almost gets dirty instantly. But the school insists that you keep them white, and so in doing so, we would put white paint on our shoes just to keep them the fresh white look and we have to repaint them often. Since then painting shoes has been a thing I do. As an industrial designer, I often would have to paint prototypes. For awhile, I would paint my shoes with the left-over paints unused from the paint jobs (it's also effective to present your design in a board meeting with matching shoe colors :)
About the design, dedicated to one fine day I had in the Florida Wynwood district. An untold story with only the grafitti characters as witness. Here's to a bit of love for street art. What better way to celebrate than to walk street art on all the streets.